Is your recruitment agency protecting your company brand?
I've just had a really scary thought.
In all of my years of agency work, I have never had a single hiring leader ask me how I would protect their company brand as part of our outreach to potential candidates, and and our management of those HR professionals during and after every recruitment process.
And whilst I'd like to class myself as a sensible, ethical, professional who takes the brand protection aspect of my work very seriously, and as an automatic part of my service, I have a strong suspicion that this approach isn't common across the industry.
Which is scary. Because I know that companies spend a fortune on packaging, marketing, advertising, securing community goodwill, etc. It will have taken them either a lot of money, or a lot of time to have achieved credibility for their brand. And a recruitment "partner" can effect a fantastically negative impact on this, in just seconds and for free.
So why aren't hiring leaders thinking about safeguarding the company brand, when they choose their recruitment "partner"? Why isn't the candidate experience a compulsory part of all talent acquisition SLA's - for in house teams and external vendors?
I will end this thought with a classic example of an exchange I had just recently with a "reputable search firm". One of their HR Search Consultants contacted me recently and randomly via LinkedIn. Odd that he didn’t understand that I was a "competitor" but regardless, it’s still scary to see the context in which a household brand can be "promoted" to a potential candidate.
Spelling & grammar are exactly as communicated. In good grace I have withheld only the names that would identify this global “search firm”. Apologies to J&J / Cilag - I am sure they wouldn't have sanctioned this approach but clearly someone in their HR and/or Talent Acquisition team hasn’t worked too hard on appointing a recruitment partner that is committed to protecting the efforts of the company’s marketing team.
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Hi Learnnne
I currently have a fantastic opportunity with my client and I’d like to add you to my professional network on LInkedIN.
So that I can discuss this opportunity and future opporutunity.
Have a great day.
Regards, Alasdair
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Dear Alasdair. I am assuming you have sent me this invitation to connect in error?
Regards, Leanne
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Hi Leanne,
Please find below an opportunity with my client Johnson & Johnson. Who are looking for a Human Resource Manager. Please can you look at the info below and if you know anyone let me know:
Please can you update your latest cv to ensure everything my client is looking for is in the cv (as long as you have done it.)
· Then please email it to me,
· Please let me know the what hourly rate:
· Confirmation of which role interests you.
· A paragraph as to why you could perform the role
· Your availability
Please can you also connect with me on LinkedIn so we can keep in touch in the future: http://uk.linkedin.com/pub/...........
Hochstrasse 201
Schaffhausen
CHE
8500
Business Unit
Cilag Schaffhausen Operations
Labor Type
Business Professional
Positions Requested
1
Respond by Date
2014-01-01
Travel Time
5.000 %
Hours per Day
8
Hours per Week
40
Total Hours
2088
Estimated Additional Spend
5.000 %
Estimated Expenses
0.000 %
Flat Adjustments
0.00
Description
Exact Title: Human Resources Manager
Job Purpose :
• Ensure an efficient service in HR to internal customers.
• "Hub" and primary point of contact for managers and employees of the assigned customer groups for the daily operations . Self-care of customer groups according to the degree of incorporation.
• interface function to HR Operations and various service provider in the global HR organization (including Global Talent Acquisition , Global Mobility , Total Rewards , Talent Development and Education & Training Campus Switzerland)
Main Tasks & Responsibilities
Recruitment
• supporting the Line in Strategic Workforce Planning and defining job profiles
• Support in staff selection
• Working with recruiters in Global Talent Acquisition
Contracts
• Responsible for contracts in collaboration with local partners in talent acquisition , especially regarding salary
Employee Support
• probationary period evaluations, exit interviews, other evaluations
• Contact person for employees' concerns
• Support of HR Operations in hires/exits, mutations
Expatriate management
• Local coordination of international transfers for Global Mobility
Statistics / ratios
• Support Line Management with HR metrics and ratios (eg absence, time management, salary levels)
Management of recurring HR processes
Support the line management of customer groups in
• Succession and Development Planning
• Performance Management
• Compensation
Organizational Development
Supporting the Line in
• Change Management
• Team Development
• Coaching
either personally or in collaboration with external specialists
Other tasks
• Signing authority for personnel matters assigned customer groups
• According signing authority in the commercial register
Requirements,
Qualifications
• Completed higher education, basic commercial training
• Specific training int he field of Human Resources is required. Experience only in Human Resources is also conceivable, with the formal training being a future objective
Experience
• Several years of experience in Human Resources or possibly depth of leadership experience as a line manager is a prerequisite
• Knowledge of organizational development
Languages
• German - fluent (German speaking environment)
• English - fluent
IT Skills
• Good computer skills (MS Office environment )
• Ideally SAP user knowledge
Soft skills
• Autonomy, can organise own work
• Excellent time and organizational skills
• Flexibility
• Ability to work in a technical environment
Kind regards
Alasdair
About the Author
Leanne Morris is well known as a both an outspoken advocate and critic of the HR profession. With long standing networks across 94 countries in all specialist areas of the function, and a multi- continent work history, she is a sought after subject matter expert on international HR hiring trends and HR hiring best practice.