Posts tagged Employer brand protection
Great company brand? Wham! Pow! Ouch!

.... I know that companies spend a fortune on packaging, marketing, advertising, securing community goodwill, etc.  It will have taken them either a lot of money, or a lot of time to have achieved credibility for their brand.  And a recruitment "partner" can effect a fantastically negative impact on this, in just seconds and for free.

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