There is nothing wrong with marketing yourself in the same way as you might with any other commodity. Use multiple methods, multiple media, and be sure to always target your message to the potential buyer (or in this case employer).
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...being interviewed is very different to being the interviewer. And the key reason behind the failure with this behavioural competency interview format, is a spectacular lack of preparation.
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Be mindful of the cultural traditions of the person you’re shaking hands with. Some need a lot of space between you both whilst some prefer to be standing quite close together. A handshake with a variation of the European cheek kiss routine should be reserved only for those you know well. A two handed shake from yourself again should be reserved for people you know well, or for your political career.
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